Post by account_disabled on Feb 28, 2024 10:17:54 GMT
In the age of social media, is the press release still a current communication tool? Absolutely yes! Indeed, today more than ever, improving the readability of a text can favor its publication in newspapers and blogs. How, then, do you write an effective press release that gets noticed and doesn't get eliminated? How to make your text stand out in the information overland that stuns editorial offices and agencies and clogs influencers? The professional text still wins today: my experience! After 15 years of working in a press office, I have not yet found a magic formula: my experience leads me to think that we have many more opportunities if the press release is designed and written as a professional text , which complies with the technical rules of the profession. and who knows how to adapt to the Copernican revolution of social media, combining new objectives with more traditional ones.
Let's try to retrace together the key elements of constructing a press release. Let's start by asking ourselves a fundamental question “What is (and what is not) a press release?” A press release is a journalistic text with precise rules which is aimed at professionals (such as journalists) and which aims to intrigue bloggers. Ok, it can be valuable for creating brand awareness but let's not Norway Phone Number exaggerate! Advertising language, triumphalistic tones and stereotyped style are banned. Credibility is also measured through the tone, which must be pleasant, concise and precise. The content must be valuable and newsworthy. We will return to this last point, but in the meantime let's delve into another aspect: it is essential to reflect on the expectations of the recipients and know who the right interlocutors are, when and how to send our text.
Select recipients: the right text to the right person Invest time to better profile your interlocutors: this way you will have a better chance of capturing the interest of the people you contact. It is preliminary work, which I advise you to take seriously. Over time, with a little patience and experience, you will be able to create a valuable database . The key word is not to waste resources: those who can read you, but not even yours. It is useless, sometimes even harmful, to send press releases to long and approximate mailing lists , unless you really have bombshell news. But it is clear, in everyday life we work hard: a sensible countermeasure to the short circuit of information could be to choose and calibrate the message based on the recipient . The news we prepare to write becomes all the more attractive the better we are at solving the needs of the person we are addressing.
Let's try to retrace together the key elements of constructing a press release. Let's start by asking ourselves a fundamental question “What is (and what is not) a press release?” A press release is a journalistic text with precise rules which is aimed at professionals (such as journalists) and which aims to intrigue bloggers. Ok, it can be valuable for creating brand awareness but let's not Norway Phone Number exaggerate! Advertising language, triumphalistic tones and stereotyped style are banned. Credibility is also measured through the tone, which must be pleasant, concise and precise. The content must be valuable and newsworthy. We will return to this last point, but in the meantime let's delve into another aspect: it is essential to reflect on the expectations of the recipients and know who the right interlocutors are, when and how to send our text.
Select recipients: the right text to the right person Invest time to better profile your interlocutors: this way you will have a better chance of capturing the interest of the people you contact. It is preliminary work, which I advise you to take seriously. Over time, with a little patience and experience, you will be able to create a valuable database . The key word is not to waste resources: those who can read you, but not even yours. It is useless, sometimes even harmful, to send press releases to long and approximate mailing lists , unless you really have bombshell news. But it is clear, in everyday life we work hard: a sensible countermeasure to the short circuit of information could be to choose and calibrate the message based on the recipient . The news we prepare to write becomes all the more attractive the better we are at solving the needs of the person we are addressing.