Post by account_disabled on Mar 9, 2024 4:03:34 GMT
Eliminating plastics is undoubtedly an important step for the planet, but it is also difficult to take, since since most products are packaged in it, alternatives to eradicate them are scarce.
What brands can do is reduce the use of plastics within their production chain and implement alternatives so that their final consumer does not use so much plastic, throws it away, and does not reuse it.
A clear example of plastic reduction is the most recent campaign by Sedal, a hair care brand aimed at women, produced by Unilever: the firm wants to reduce the amount of plastic bottles produced around the world, through of an innovative experience:
Sedal launched bottle refilling stations for its product.
In this way, the customer is expected to purchase Chile Mobile Number List a refillable bottle, at a cost of $15, and as soon as their product is finished, they go to the stations and refill the bottle with whatever they need.
This is an innovative initiative that other brands do not have; so it can be a success for the organization. However, it is necessary and important that this is communicated in a stronger way so that many people can choose this option, since so far the message is only on social networks.
Where to refill my Sedal bottle?
So far, in Mexico City there are ten places where you can purchase and refill your Sedal bottle:
Reduce the use of plastics: Unilever
Sedal, which is part of Unilever, aligned itself with the company's goal: reducing the use of plastics.
And the company has been purpose-oriented since its origins. That is why he wants sustainability to be something everyday.
According to Unilever, sustainability is the only way to generate long-term value, and it should not be at the expense of people and the planet. That is why it is focused on changing the way of doing business.
What brands can do is reduce the use of plastics within their production chain and implement alternatives so that their final consumer does not use so much plastic, throws it away, and does not reuse it.
A clear example of plastic reduction is the most recent campaign by Sedal, a hair care brand aimed at women, produced by Unilever: the firm wants to reduce the amount of plastic bottles produced around the world, through of an innovative experience:
Sedal launched bottle refilling stations for its product.
In this way, the customer is expected to purchase Chile Mobile Number List a refillable bottle, at a cost of $15, and as soon as their product is finished, they go to the stations and refill the bottle with whatever they need.
This is an innovative initiative that other brands do not have; so it can be a success for the organization. However, it is necessary and important that this is communicated in a stronger way so that many people can choose this option, since so far the message is only on social networks.
Where to refill my Sedal bottle?
So far, in Mexico City there are ten places where you can purchase and refill your Sedal bottle:
Reduce the use of plastics: Unilever
Sedal, which is part of Unilever, aligned itself with the company's goal: reducing the use of plastics.
And the company has been purpose-oriented since its origins. That is why he wants sustainability to be something everyday.
According to Unilever, sustainability is the only way to generate long-term value, and it should not be at the expense of people and the planet. That is why it is focused on changing the way of doing business.